About Us

About Us

About Woki

Rooted in Innovation, Growing Your Digital Future

Wild Roots (SMC-Private) Limited is a trailblazing e-commerce company headquartered in the vibrant Islamabad Capital Territory, Pakistan. We specialize in transforming the online shopping landscape by offering innovative and customer-focused solutions tailored to businesses, consumers, and government entities.

With a commitment to excellence, we provide seamless e-commerce platforms, virtual stores, and shopping catalogs, empowering businesses to thrive in the digital era. Whether it’s business-to-business (B2B), business-to-consumer (B2C), or even consumer-to-government (C2G), Wild Roots bridges connections with cutting-edge technology and compliance with Pakistan’s National e-Commerce Policy.

Our History

Our History

Our Journey

At Wild Roots (SMC-Private) Limited, our journey began with a simple yet ambitious vision: to revolutionize the e-commerce landscape in Pakistan and create a platform where businesses, consumers, and communities could connect effortlessly.


Founded in Islamabad, we started with the idea of addressing the growing need for reliable, accessible, and innovative online shopping solutions. With a strong focus on digital transformation, we set out to create an ecosystem where businesses of all sizes could thrive in the evolving e-commerce market.

Our Services

Service We Provide

E-Commerce Platforms

We create virtual malls, stores, and shopping catalogs for businesses, offering a fully integrated online shopping experience for both B2B and B2C models.

Internet Marketing & Advertising

Expand your digital footprint with our expert marketing and advertising strategies designed to maximize visibility and drive sales.

Payment Gateway Solutions

Facilitate secure and efficient transactions with our cutting-edge payment gateway services. Like JazzCash and EasyPaisa, we provide reliable solutions for businesses and individuals to send and receive payments effortlessly.
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